The Time
The Time, an American funk and R&B band, was formed in 1981 in Minneapolis, Minnesota. It was conceived as a side project by the celebrated musician Prince, who assembled the group under his Warner Bros. Records contract. The ensemble emerged from two local funk units, Flytetyme and Enterprise, and included some of the best musicians from the Twin Cities music scene. Morris Day was designated as the frontman and singer of the band, establishing a charismatic stage presence that became a hallmark of their performances.
The Time's music is characterized by a unique blend of funk rock and dance-pop, heavily influenced by the Minneapolis sound pioneered by Prince. Their early albums featured a mix of rhythmic grooves, catchy melodies, and sophisticated arrangements, showcasing the considerable talent of the musicians involved. Despite being primarily known for performing songs written by Prince, The Time was able to add their flair, contributing significantly to their dynamic live shows and studio recordings.
The band's debut album, "The Time," was released in 1981, followed by the successful "What Time Is It?" in 1982, which further solidified their reputation in the funk genre. Subsequent albums, including "Ice Cream Castle" and "Pandemonium," continued to receive acclaim and commercial success. Notably, their work on the "Purple Rain" soundtrack and the film itself contributed to their rise in popularity, as they performed as the fictional band in the movie.
Throughout its history, The Time has faced significant challenges, including lineup changes and internal conflicts. These issues have led to ongoing turmoil and a lack of consistency within the group since their inception. Despite these struggles, the band has managed to maintain a loyal fan base and continues to perform under the names Morris Day and The Time, and The Original 7ven, reflecting their legacy and evolution over time.
The Time has left an indelible mark on the funk and R&B landscapes, influencing numerous artists and bands in the genre. Their lively performances and infectious sound have made them a beloved act, retaining relevance in popular music culture. While the band has had periods of inactivity, they have periodically reunited for tours and new music, continuing to celebrate their iconic status in the music industry.
In summary, The Time is not only significant for their musical contributions but also for their role in the development of the Minneapolis sound and the broader funk and R&B genres, showcasing a blend of talent, charisma, and enduring appeal.
What Time Is It?
Written-By – The Time
7:32
A2 777-9311
Written-By – Morris Day
7:57
A3 OnedayI'mgonnabesomebody
Written-By – The Time
2:27
B1 The Walk
Backing Vocals [Additional Background] – Vanity 6
Written-By – The Time
9:30
B2 Gigolos Get Lonely Too
Written-By – Morris Day
4:40
B3 I Don't Wanna Leave You
Drums [Electronic] – Jesse Johnson
Written-By – The Time
6:30
Label: Warner Bros. Records – 1-23701
Format: Vinyl, LP, Album
Country: US
Released: 1982
Genre: Soul
Style: Eighties Soul, Funk
The Time's 1982 album, What Time Is It?, is widely praised as a Minneapolis funk masterpiece, proving they were more than just Prince's protégés with standout tracks like the iconic "777-9311," the smooth "Gigolos Get Lonely Too," and the party-starting "Wild and Loose," showcasing tight musicianship, sharp humor, and infectious synth-funk that blends Prince's sound with unique flair. Reviewers highlight its strong energy, witty lyrics, and signature sound, making it a classic of the era.
A perfect example of the genre, fusing funk, soul, pop, and rock with prominent synths, driving basslines, and sharp guitar work.
Standout Tracks: "777-9311" is celebrated for its flawless groove, while "Gigolos Get Lonely Too" offers a smooth ballad, and "Wild and Loose" sets the album's energetic tone.
Features impressive musicianship from members like Jesse Johnson (guitar) and legendary producers Jimmy Jam & Terry Lewis, alongside Morris Day's charismatic vocals.
The album is packed with witty, boastful, and party-centric lyrics, defining the cool, slightly rude persona of The Time.
While clearly rooted in Prince's world, the album successfully establishes The Time's own identity, making it a strong, creative project.
Critics consider What Time Is It? a superior follow-up to their debut, a timeless funk record that holds up incredibly well and is essential listening for fans of '80s funk and the Prince-affiliated scene, solidifying their status as a premier funk band.